Goals and Strategies of Ana Group Taban Manufacturing and Trading Company
Ana Group Taban started its operations in 2016 with the aim of providing optimal services to the country’s food industry. Collaborating with food industry factories—including confectionery and chocolate, cakes and cookies, wafers and biscuits, dairy products, fruit juices, fruit leather, candies, and gelatin—and leveraging the expertise of experienced professionals, the company focuses on producing and delivering high-quality products while adhering to customer-centric principles and protecting consumer rights.
Core Values
Quality
Commitment to delivering products of the highest quality
Innovation
Striving to develop and offer new and creative products
Customer Focus
Respecting customers and providing them with optimal services
Social Responsibility
Commitment to environmental preservation and supporting the community
Teamwork
Working towards shared goals through collaboration and unity
Strategic Goals
Ana Group Taban began its operations with the aim of enhancing the quality of raw materials for the food, pharmaceutical, and cosmetic industries and is continuously pursuing its long-term strategic objectives. These goals include expanding domestic and export markets, strengthening cooperation with reputable manufacturers, providing products of global quality, fostering innovation in production and services, and reinforcing a sustainable supply chain. By focusing on these objectives, the company aims to play an effective role in advancing and elevating Iran’s food industry while contributing to the growth and development of the national economy.
Increase market share
Increasing market share within the country
Export development
Developing product exports to new markets
Development and production
Development and production of new products
Improving product quality
The Best Improving product quality
Improving the level of knowledge
Improving the level of knowledge and skills of employees
Cost reduction
Reducing unnecessary and incidental costs
Environmental protection
Environmental and ecosystem protection
Increasing customer satisfaction
Increasing customer satisfaction
Mission
The mission of Ana Group Taban is to supply high-quality raw materials to food and pharmaceutical manufacturers, accompanied by specialized services and technical consulting. The company is committed to providing customers with dedicated formulations, precise product analysis, and continuous technical support, all while adhering to global standards and leveraging the expertise of its professional team. The primary goal of this mission is to build trust, ensure satisfaction, and foster long-term collaboration with various industries across the country.
Vision
Ana Group Taban’s vision is to become a leading player in the domestic and regional market for high-quality raw material production and supply. This vision encompasses expanding product exports, strengthening partnerships with reputable domestic and international brands, and enhancing quality and technical standards across the entire production value chain. Ana Group Taban aims to be a reliable, innovative, and responsible partner for Iran’s food and pharmaceutical industries.
Key Strategies
- Delivering high-quality products to customers
- Providing optimal customer services
- Developing and strengthening customer relationships
- Conducting research and development to produce new products
- Utilizing the latest global technologies
- Enhancing employee knowledge and skills
- Preserving the environment
Key strategies
- Providing high quality products to customers
- Providing optimal services to customers
- Developing relationships with customers
- Research and development to produce new products
- Using state-of-the-art technologies
- Improving the level of knowledge and skills of employees
- Protecting the environment
Operational Plans
- Develop marketing and sales programs to increase market share
- Participate in domestic and international exhibitions
- Expand distribution channels
- Provide after-sales services to customers
- Conduct market research to identify customer needs
- Develop new products based on market demands
- Enhance product quality through the use of high-quality raw materials and modern technologies
- Organize training programs for employees
- Implement quality management systems
- Apply innovative methods to reduce costs
- Support environmental initiatives
Operational plans
- Developing marketing and sales plans to increase market share
- Participating in domestic and international exhibitions
- Developing distribution channels
- Providing after-sales services to customers
- Conducting market research to identify customer needs
- Developing new products according to market needs
- Improving product quality through the use of high-quality raw materials and state-of-the-art technologies
- Conducting training courses for employees
- Establishing quality management systems
- Using modern methods to reduce costs
- Supporting environmental activities
Results and Achievements
Ana Group Taban’s continuous focus on quality, innovation, and customer satisfaction has led to significant accomplishments, including:
- Exclusive collaboration with strategic raw material manufacturers, such as Iranian liquid sorbitol
- Establishment of specialized infrastructure, including an in-house laboratory, quality control department, and research and development unit
- Receiving multiple honors, such as Top Young Entrepreneur of the Country and Provincial and National Leading Producer Awards
These achievements reflect the company’s commitment to quality, social responsibility, and support for domestic production, paving the way for Ana Group Taban to become a leading and trusted brand in Iran’s food and pharmaceutical industries.